Häfele (Thailand) Co., Ltd., a leader in hardware solutions for homes, buildings, and furniture from Germany, trusted by designers and architects for its quality and innovation, celebrates its 30th anniversary of operations in Thailand, particularly in the hardware product segment for homes, buildings, and furniture, which ranked first in sales in 2023 compared to similar industry products. The company is strategically moving into its fourth decade by expanding its business to cover premium and luxury market segments with innovative products and services that cater to lifestyle needs. It aims to develop the Häfele Design Studio into the 'Häfele Experience Center,' reinforcing its leadership image to elevate Häfele Thailand as a central hub for business management and direction in Southeast Asia, with a sales target of 10 billion Baht by 2030.

Mr. John Clare, Managing Director of Häfele (Thailand) Co., Ltd., stated, "For over three decades, Häfele has been a symbol of quality, innovation, and trust among Thai customers, including property developers, designers, architects, and homeowners. We began operations in 1994 with a mission to deliver German innovations and excellent services. Today, we offer over 20,000 products and have more than 1,400 dedicated employees. Häfele Thailand remains committed to providing solutions that meet the needs of all types of living spaces, from residential areas, hotels, and leisure spaces to workplaces, under the concept of 'Maximizing the value of space. Together' to deliver solutions that effectively address every living space."

Häfele's commitment to innovation, sustainability, and the development of high-quality German products has made it a trusted name in the hardware solutions market for homes, buildings, and furniture. Starting from furniture hardware, we have expanded into door hardware, gaining recognition and usage in premium buildings across Thailand. Häfele also offers a variety of products, including household appliances, sanitary ware, bathroom fittings, digital locks, and lighting systems. This diverse product range enables us to support customers and business partners by consistently delivering creative and high-quality solutions.

Ms. Saowanee Sermsupakorn, Deputy Sales Director of Häfele (Thailand) Co., Ltd., emphasized the strategy of working with a diverse range of clients, including architects, designers, developers, project owners, contractors, retail markets, e-commerce, and homeowners. As the real estate industry has rapidly changed in recent years due to the COVID-19 pandemic, focusing intensively on customer needs with six leading product categories in the industry has facilitated continuous growth. "We see that customers and homeowners are placing greater importance on high-quality hardware for their living, working, and leisure environments, and we believe that Häfele Thailand will continue to be the first choice for customers," Ms. Saowanee stated.

Häfele Design Studios, located in Bangkok, Pattaya, Phuket, Chiang Mai, and Hua Hin, is undergoing a transformation into Häfele Experience Centers to deliver superior services, including expert consultations and inspiration for various design projects, which will be available to all customer groups.

"In the next 30 years, the company has set a vision to be part of every room in Thailand. We will step into a new role of growth and innovation by integrating digital technology, expanding our product range, and strengthening our market presence. We are confident in creating a new future for the hardware industry in Thailand," Mr. John Clare concluded.